Terms of Service

1. Agreement to These Terms

MCSquared Consulting Group(“MCSquared,” “we,” “our,” or “us”) is a limited liability company formed in North Carolina. These terms govern your use of our website, our client portal, our AI‑assisted tools, and any consulting or managed services we provide to you (together, the “Services”).

By using the Services, purchasing from us, or signing a proposal, you agree to these terms. If you are agreeing on behalf of a company, you confirm you are authorised to bind it, and “you” means that company.

Our Privacy Policy describes what information we collect and how we handle it, and forms part of these terms.

2. The Services

3. Proposals and Order of Precedence

Each engagement is defined by a proposal, statement of work or order form describing the deliverables, term and fees. Where that document conflicts with these terms, that document governs for that engagement, and these terms govern everything it does not address.

Work outside an agreed scope is quoted and approved separately before it begins.

4. Fees, Billing and Payment

Fees are those stated in your proposal, order form or the portal checkout at the time of purchase. All amounts are in US dollars and exclude any applicable taxes, which are your responsibility.

• Card payments and subscriptions are processed by Stripe. We do not receive or store your full card details. Recurring charges continue on the stated interval until cancelled.
• Invoices are issued through Stripe and are payable by the due date shown on the invoice.
• Overdue amounts may result in work being paused and portal access being suspended until the balance is settled. We will tell you before we do either.
• Fee changesto a recurring service take effect at your next renewal, with at least 30 days’ notice.

5. Minimum Terms, Cancellation and Refunds

Where an order form states a minimum term, fees for that term remain payable if you cancel early, unless we agree otherwise in writing. Outside a minimum term, a recurring service may be cancelled effective at the end of the current billing period, either in the portal or by writing to us.

Fees for work already performed and for credits already used are non‑refundable. Unused credits may be refunded at our discretion within 30 days of purchase. Nothing here limits any refund right you have under applicable law.

6. Your Account

You are responsible for the accuracy of the information on your account, for keeping your login credentials secure, and for activity that happens under your account. Tell us promptly if you believe your account has been accessed without your authorisation.

Accounts are for the business named on them. Do not share a single account across unrelated organisations.

7. Materials and Credentials You Share

You keep ownership of everything you give us — brand assets, files, business information and content (“Client Materials”). You grant us a licence to use them for the purpose of delivering the Services to you, and you confirm you have the right to share them with us.

Credentials you share through the portal are encrypted before storage and used only to perform work you have asked for. You may withdraw them at any time by removing them from the portal and changing the password on the underlying account. Where a tool supports delegated access rather than a shared password, we prefer it.

Files you upload are held in private storage that is not publicly reachable. On request we will delete Client Materials, subject to records we must keep for legal, tax or accounting purposes.

8. Third‑Party Platform Access

Some services require you to grant us access to accounts you hold elsewhere — for example adding us as a partner in Meta Business Suite, or authorising us through TikTok. That access is limited to the permissions you approve at the time, and you can revoke it from the platform whenever you choose. Revoking access we need to deliver a service may prevent us from delivering it.

Your relationship with those platforms remains yours. Their terms and policies apply to your accounts, and decisions they make — including account standing, content moderation and advertising approvals — are outside our control and are not our responsibility.

9. AI‑Assisted Work

We use AI systems to research, analyse and draft as part of delivering the Services, including in the strategy reports and marketing proposals produced in the portal. Output is generated from the information available to us and can contain errors.

AI‑generated material is reviewed by us before it is presented to you as a deliverable, and drafts we hand to you for approval are marked as such. You are responsible for reviewing and approving anything before it is published, sent or acted on. We do not present AI output as legal, financial, tax or medical advice.

10. Deliverables and Intellectual Property

On payment in full for the engagement they belong to, deliverables prepared specifically for you — copy, creative, reports, strategies and configurations — become yours.

We keep ownership of what we bring to the work and reuse across clients: our methods, frameworks, templates, software, tooling and know‑how, together with any improvements to them. Where a deliverable contains those elements, you receive a perpetual, non‑exclusive licence to use them as part of that deliverable.

We may describe the work in our portfolio and case studies, and use your name and logo to identify you as a client. Tell us in writing if you would rather we did not, and we will stop.

11. Confidentiality

Each of us may learn non‑public information about the other. Both of us agree to use it only for the purpose of the engagement, to protect it with reasonable care, and not to disclose it — except to people who need it to do the work and are held to the same obligation, or where disclosure is required by law.

This does not cover information that is already public, that a party already held, or that a party develops independently.

12. Your Responsibilities

Delivery depends on you providing materials, access and approvals when they are needed. Where they are delayed, timelines move accordingly and fees for a committed term continue to apply.

You are responsible for the accuracy of the business information you give us and for ensuring that content you ask us to publish is lawful and truthful, and complies with the rules of the platforms it appears on and any regulations governing your industry.

13. Acceptable Use

Do not use the Services to break the law, infringe someone else’s rights, upload malicious code, attempt to gain unauthorised access to our systems or another client’s data, probe or load‑test our infrastructure without our written permission, or resell the Services as your own without an agreement with us.

We may suspend access where we reasonably believe this section has been breached, or where continued access threatens the security of the Services.

14. Disclaimers

We provide the Services with reasonable skill and care. Beyond that, and to the fullest extent permitted by law, the Services are provided “as is” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non‑infringement.

We do not guarantee particular business outcomes. Revenue, leads, search rankings, engagement, advertising performance and account approvals depend on factors outside our control, including third‑party platforms and your own market. Nothing we provide is legal, financial, tax or medical advice.

15. Limitation of Liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits, lost revenue, lost data or loss of goodwill, even if advised such damages were possible.

Our total liability arising out of or relating to the Services is limited to the fees you paid us in the twelve months before the event giving rise to the claim.

These limits do not apply to liability that cannot be limited by law, including fraud.

16. Term and Termination

These terms apply for as long as you use the Services. Either party may terminate an engagement for material breach that is not cured within 30 days of written notice.

On termination, fees for work performed up to that point remain payable, access to the portal ends, and each party returns or deletes the other’s confidential information on request. Sections covering fees already incurred, intellectual property, confidentiality, disclaimers, liability and governing law survive.

17. Governing Law and Changes

These terms are governed by the laws of the State of North Carolina, without regard to its conflict of law rules. The state and federal courts located in North Carolina have exclusive jurisdiction, and both parties consent to venue there.

We may update these terms. Material changes are communicated by updating the effective date at the top of this page and, for portal account holders, by email. Continued use of the Services after a change constitutes acceptance.

If any provision is held unenforceable, the rest remains in effect. Neither party may assign these terms without the other’s consent, except to a successor in connection with a merger or sale of substantially all assets. These terms, together with your proposal or order form and the Privacy Policy, are the entire agreement between us on this subject.

18. Contact

Questions about these terms should be directed to: