Practices
Field Notes
Practical observations from inside the work — how the systems get built, what breaks, and what ships.
What does "Change Management" actually mean?
An honest look at what creates successful change management and what always leads to failure.
June 11, 2026
The Build-vs-Buy-vs-Skip Scorecard We Use for Every AI Evaluation
When a client asks 'should we build this or buy it?' we work through the same set of questions every time. This is the scorecard — why each question matters and how we weight the answers.
June 6, 2026
How to Run an AI Pilot (With a Kill Date Attached)
A pilot without a kill date is just an expensive experiment with no exit. Here's how we structure AI pilots to produce a real decision — not a slide-deck summary — in 30 days or fewer.
June 6, 2026
When to Hire a Marketing Consultant Instead of an Agency
Agencies are built to execute. Consultants are built to decide. If you don't know which one you need yet, you probably need the consultant first.
June 6, 2026
Small Business Operations Audit: Where to Start
The hardest part of an operations engagement isn't fixing the problems — it's finding them in the right order. Here's the audit sequence we run when we walk into a new engagement.
June 6, 2026
What a 4-Week Sprint Actually Looks Like
Most consulting engagements promise transformation and deliver slide decks. Here's what we actually do in the first four weeks — scope, decisions, deliverables, and what we hand off at the end.
June 6, 2026